Photo shop collage

UNIT 5- DIGITAL PUBLISHING PRODUCT - E-MAGAZINE.

E-magazine

What is vogue used for?
- Vogue is used for introducing new fashion, ever month so people who are interested in new designers and fashion can keep up to date with whats going on.
It also informs the audience what celebrities were wearing at any award shows etc, it also has fashion tips within the magazines.

Elements?
 The vogue magazine uses, big capital fonts, so that it can
 capture the audiences eyes in the shop or online.
The font is in white, so it is easily seen and it can be read when there is a darker background.
The layout is a picture of Beyonce on the front, so that we can see who the issue will be about this month.

interactivity?
You are able to watch videos on how to do certain things such as
"how to apply mascara"
You are able to learn new things on the vogue website, because their are many tutorial video's for make up, fashion ,film & Tv and music.

Target audience?
The target audience for the vogue magazine and website would be 16 years old and upwards, for mostly people who are interested in the fashion industry (male or female).

Platforms?
 it is distributed online , it has its own website that you can go on a read the latest trends etc and do different activities and watch different video if you are interested on learning how to do something.
It is also distributed in the shops (printed form) you are able to hold and read it, they won't be much interactivity's but quizzes in the magazine.

unsure areas

Subjective - Suggesting what you want them to tell you
Objective -Based on opinion
Reliable - Asking a large amount of people rather than a select amount
Valid- Been taken into consideration

Quantitative - Describes research based on facts and figure that can be use to form numerical and statistical.
Qualitative- research based on attitudes thoughts and opinions rather than facts and figures

Revision file :

Revision File 

Primary Research methods:

• Questionnaires
• Surveys 
• interviews
• focus groups 

Primary research is research that is collected by yourself.

Secondary Research: Research that is not collected by yourself collected by someone else

Research methods:

• Internet
• general library- books and magazines 
• archive Research

Qualitative- Based on attitudes, thoughts and opinions rather than facts and figures 

Quantitative- Based on facts and figures that can be used to form numeral and statistical data 

Advantages 

• ability to probe answers more deeply especially in focus groups or face to face interviews
• Can be used to develop on audience profile 
• finding out the likes and dislikes of the audience 
• large amounts of information can be collected from a large number of people in a short period of time.

Disadvantages :

• Biased questions and answers
• Can be quite time consuming 
• designing questions that will give only certain responses 
• lack of detailed response 

Active media 

• photo slideshows
• virtual reality gaming 
• game stimulation 
• multi media 
• interactive video on youtube 
• flash websites
• television programmes with phone- ins

Passive media :

• adverts 
• films 
• magazines 
• newspapers
• broadcast radio
• televisions eg: News 

Objective- facts 

Subjective-opinions 

Reliable- asking a large amount of people rather than a select amount

valid- Been taken into consideration 

individual consumptions: Media platforms and devices that can be enjoyed by one person.

• Reading magazine articles 
• Browsing the internet
• Watching a DvD
• playing an online game 
• listening to the radio -
• social networking.

Technological convergence: Existing technology emerges into new forms

Mobile phone could only call:

    NOW 

it can call, text, listen to music, take pictures etc (it has improved)

Media sector- Different parts of the media industry; e.g. film industry, music industry, tv, gaming, publishing, print industry 

Device- The technological product. Mobile, mp3 players, radios, laptops 

Platforms- What media products are distributed through: e.g.; Facebook, instagram, iTunes, DVDS Etc.

Media product- Type of media they produce e.g.: film industry produce films.

Digital:

• non linear editing system 
• ebooks
• jpeg
• Dvd
• mp3 player
• internet Radio
• Music/film download
• DAB radio
• HD camcorder

Analogue :

• Vinyl records
• Magnetic top/cassettes 
• Eight track tapes
• linear editing systems
• film strips
• terrestrial tv broadcast
• analogue radio broadcast 
• sir photography 

media sectors coming together- this is known as synergy: for example;gaming and film industry 

Use/ Gratification Model

-The theory that audience use media text in order to fulfil pleasures and basic needs such as 

-Escapism

-surveillance

personal information

-Personal Relationship.

hypodermic needle

-The theory that proposes that media messages can be injected into audience and can influence people to act a particular way.

Regulatory bodies 

 BBFC- Age rating for films

ASA- The advertising standards authority 

PEGI- age rating for games 

PCC-press complaints commission 

OFCOM-communication industry

Demographics 

- A method of audience profiling which defines what the adults population do

Psychographics

- Audience profiling methods which looks at the populations behaviour.

Interactivity :

• connects you to people
• expanding brands
• increase profits
• helps their marketing
• active audience

Disadvantages :

• Unwanted content
• more cost for consumers
• losing interest if not working
• some devices not compatible

Personalisation:

• Aesthetic 
• identification
• makes users feel in control
• Creativity

Disadvantages

• Privacy invaded
• expensive 
• cost for product 
• time consuming
• takes up space and memory.

Audience profile

Film 

The film is a drama with an idea of revenge

It is aimed at 15-25 year old working class, people who are strugglers . this is because the rioters in the film are young and are in the working class. they are also unemployed or students that attend comprehensive schools. they are strugglers because they live a disadvantaged lifestyle.

Their annual income is very low because their parents might not have paid jobs or might not work at all, some even in a single parent families where the parent is living off benefits. This would also might impact disposal income because they might not be able to afford the materialistic luxuries themselves such as an Xbox, Nintendo ds etc. or will not have the advantage of going out some place nice or enjoyable such as the cinema or restaurants. They also cannot afford good clothing, so they may wear the same clothes over and over again.

They also live in an estates full of tall building blocks or crowded houses or apartments.

Because of these elements the audience may not have strong goals or any confidence like succeeders which will lead them to having an unhealthy lifestyle of drinking, hanging around friends all the time having no career or aspirations, eating unhealthily, being engaged with technology and might even participate in criminal activities.  

homework due 19th october

I have learnt that there a various amount of governing bodies in the media industry; which are


- PEGI-  PEGI is a an age rating system that us used to help parents ad carers make decisions on buying computer games, films, ads and videos. They make sure  that you re aware if there is Violence , sec, gambling,discrimination, fear and drugs in the game or film. The system is supported by companies such as sony, nintendo and microsoft and a range of other publishers within europe.

BBFC- Their roles and responsibility is to make sure that the content of children films is suitable for kids. parents can a clear idea of how and why films have been rated and what issues the films contain.

ASA-uk's independent watch dog, they are responsible for ensuring advertisement are legal, decent, honest and truthful. They do this by following the

ipso- Independent press standard organisation, it is a body that administers the self-regulation of the press,e.g. Newspaper and magazines by dealing with complaints about the editorial content of newspaper and magazines (print and online) that do not uphold the standard of the code of practise

ofcom- the communications regulator, regulates tv and radio sectors,fixed-line telecoms mobiles, postal services and also the airwaves over which wireless devices operate in order to protect the consumers

Unit 7- Digital Game

P1; Describe with relevant examples the difference between several platforms.


     -Exploring the platforms 

what is a platform
A platform is what media products are distributed through for example, Facebook, instagram, iTunes, DVD's ETC

what is a console?
 A game console or console is used to describe a gaming box or device that is primarily designed to play games that are able to connect to the tv. Examples of consoles are Xbox Playstation 4 and the WII.

Consoles opportunities :

• Cheaper than a pc 
• Easy to use 
• able to connect to the Tv easily 

Console constrains 

• Many games for the consoles are aimed for single players and so it could be criticised for isolating friends and family for many hours
• wrist and eyes can lead to problems such as eye strain and other physical problems
• the hardware is expensive, but cheaper than a pc.

What is a pc?

PC stands for personal computer, this is a computer that can fit a single desk for the use of ordinary people.  it is designed for the use of only on person.

PC  opportunities 

• You are able to get lots of memory 
• Easy to upgrade 
• Large screen
• Fast processor 

PC Constraints 

• Require a separate monitor 
• Not portable 
• It is big and heavy
• People cab be noisy 

What is a handheld device ?

It is a small computing device typically small enough to hold in your hands, also having a screen with touch input or/and a miniature keyboard.

Handheld device Opportunities 

• It is portable (small enough to carry in your bag)
• small weight 
• It has a flexible screen (landscape or portrait)

Handheld Device constrains 

• hardware is prone to damage 
• the screen may be too small for certain users 
• expensive 

what is a mobile ?

Referred to as a handheld device or handheld computer, a mobile phone is able to call 

and text people, also play game, play music and many more.

Mobile Opportunities 

• you are able to carry it around with you
• keep in touch with friends and family 
• Listen to music,text ,take 

Mobile Constrains 

• they can be expensive 
• they can limit your face to face time with friend and family.

screen resolution.

The display resolution or display modes of a digital television , computer monitor or display device  is the number of distinct pixels in each dimension that can be displayed as image.

frames per second ;

The unit of measurement of the frame rate of a moving image.

RAM -Random Access Memory.

Is a form of computer data storage, it allows data items to be accessed (read or written.

Defining the audience:

• GAMEPLAY MODES - 
• Single player -is only played by one person throughout the course of the gaming season
• Multiplayer-more than one player, this will let you interactive with other people.

Death match- player versus meaning that you play against people online