Revision file :

Revision File 

Primary Research methods:

• Questionnaires
• Surveys 
• interviews
• focus groups 

Primary research is research that is collected by yourself.

Secondary Research: Research that is not collected by yourself collected by someone else

Research methods:

• Internet
• general library- books and magazines 
• archive Research

Qualitative- Based on attitudes, thoughts and opinions rather than facts and figures 

Quantitative- Based on facts and figures that can be used to form numeral and statistical data 

Advantages 

• ability to probe answers more deeply especially in focus groups or face to face interviews
• Can be used to develop on audience profile 
• finding out the likes and dislikes of the audience 
• large amounts of information can be collected from a large number of people in a short period of time.

Disadvantages :

• Biased questions and answers
• Can be quite time consuming 
• designing questions that will give only certain responses 
• lack of detailed response 

Active media 

• photo slideshows
• virtual reality gaming 
• game stimulation 
• multi media 
• interactive video on youtube 
• flash websites
• television programmes with phone- ins

Passive media :

• adverts 
• films 
• magazines 
• newspapers
• broadcast radio
• televisions eg: News 

Objective- facts 

Subjective-opinions 

Reliable- asking a large amount of people rather than a select amount

valid- Been taken into consideration 

individual consumptions: Media platforms and devices that can be enjoyed by one person.

• Reading magazine articles 
• Browsing the internet
• Watching a DvD
• playing an online game 
• listening to the radio -
• social networking.

Technological convergence: Existing technology emerges into new forms

Mobile phone could only call:

    NOW 

it can call, text, listen to music, take pictures etc (it has improved)

Media sector- Different parts of the media industry; e.g. film industry, music industry, tv, gaming, publishing, print industry 

Device- The technological product. Mobile, mp3 players, radios, laptops 

Platforms- What media products are distributed through: e.g.; Facebook, instagram, iTunes, DVDS Etc.

Media product- Type of media they produce e.g.: film industry produce films.

Digital:

• non linear editing system 
• ebooks
• jpeg
• Dvd
• mp3 player
• internet Radio
• Music/film download
• DAB radio
• HD camcorder

Analogue :

• Vinyl records
• Magnetic top/cassettes 
• Eight track tapes
• linear editing systems
• film strips
• terrestrial tv broadcast
• analogue radio broadcast 
• sir photography 

media sectors coming together- this is known as synergy: for example;gaming and film industry 

Use/ Gratification Model

-The theory that audience use media text in order to fulfil pleasures and basic needs such as 

-Escapism

-surveillance

personal information

-Personal Relationship.

hypodermic needle

-The theory that proposes that media messages can be injected into audience and can influence people to act a particular way.

Regulatory bodies 

 BBFC- Age rating for films

ASA- The advertising standards authority 

PEGI- age rating for games 

PCC-press complaints commission 

OFCOM-communication industry

Demographics 

- A method of audience profiling which defines what the adults population do

Psychographics

- Audience profiling methods which looks at the populations behaviour.

Interactivity :

• connects you to people
• expanding brands
• increase profits
• helps their marketing
• active audience

Disadvantages :

• Unwanted content
• more cost for consumers
• losing interest if not working
• some devices not compatible

Personalisation:

• Aesthetic 
• identification
• makes users feel in control
• Creativity

Disadvantages

• Privacy invaded
• expensive 
• cost for product 
• time consuming
• takes up space and memory.