unsure areas

Subjective - Suggesting what you want them to tell you
Objective -Based on opinion
Reliable - Asking a large amount of people rather than a select amount
Valid- Been taken into consideration

Quantitative - Describes research based on facts and figure that can be use to form numerical and statistical.
Qualitative- research based on attitudes thoughts and opinions rather than facts and figures

Revision file :

Revision File 

Primary Research methods:

• Questionnaires
• Surveys 
• interviews
• focus groups 

Primary research is research that is collected by yourself.

Secondary Research: Research that is not collected by yourself collected by someone else

Research methods:

• Internet
• general library- books and magazines 
• archive Research

Qualitative- Based on attitudes, thoughts and opinions rather than facts and figures 

Quantitative- Based on facts and figures that can be used to form numeral and statistical data 

Advantages 

• ability to probe answers more deeply especially in focus groups or face to face interviews
• Can be used to develop on audience profile 
• finding out the likes and dislikes of the audience 
• large amounts of information can be collected from a large number of people in a short period of time.

Disadvantages :

• Biased questions and answers
• Can be quite time consuming 
• designing questions that will give only certain responses 
• lack of detailed response 

Active media 

• photo slideshows
• virtual reality gaming 
• game stimulation 
• multi media 
• interactive video on youtube 
• flash websites
• television programmes with phone- ins

Passive media :

• adverts 
• films 
• magazines 
• newspapers
• broadcast radio
• televisions eg: News 

Objective- facts 

Subjective-opinions 

Reliable- asking a large amount of people rather than a select amount

valid- Been taken into consideration 

individual consumptions: Media platforms and devices that can be enjoyed by one person.

• Reading magazine articles 
• Browsing the internet
• Watching a DvD
• playing an online game 
• listening to the radio -
• social networking.

Technological convergence: Existing technology emerges into new forms

Mobile phone could only call:

    NOW 

it can call, text, listen to music, take pictures etc (it has improved)

Media sector- Different parts of the media industry; e.g. film industry, music industry, tv, gaming, publishing, print industry 

Device- The technological product. Mobile, mp3 players, radios, laptops 

Platforms- What media products are distributed through: e.g.; Facebook, instagram, iTunes, DVDS Etc.

Media product- Type of media they produce e.g.: film industry produce films.

Digital:

• non linear editing system 
• ebooks
• jpeg
• Dvd
• mp3 player
• internet Radio
• Music/film download
• DAB radio
• HD camcorder

Analogue :

• Vinyl records
• Magnetic top/cassettes 
• Eight track tapes
• linear editing systems
• film strips
• terrestrial tv broadcast
• analogue radio broadcast 
• sir photography 

media sectors coming together- this is known as synergy: for example;gaming and film industry 

Use/ Gratification Model

-The theory that audience use media text in order to fulfil pleasures and basic needs such as 

-Escapism

-surveillance

personal information

-Personal Relationship.

hypodermic needle

-The theory that proposes that media messages can be injected into audience and can influence people to act a particular way.

Regulatory bodies 

 BBFC- Age rating for films

ASA- The advertising standards authority 

PEGI- age rating for games 

PCC-press complaints commission 

OFCOM-communication industry

Demographics 

- A method of audience profiling which defines what the adults population do

Psychographics

- Audience profiling methods which looks at the populations behaviour.

Interactivity :

• connects you to people
• expanding brands
• increase profits
• helps their marketing
• active audience

Disadvantages :

• Unwanted content
• more cost for consumers
• losing interest if not working
• some devices not compatible

Personalisation:

• Aesthetic 
• identification
• makes users feel in control
• Creativity

Disadvantages

• Privacy invaded
• expensive 
• cost for product 
• time consuming
• takes up space and memory.

Audience profile

Film 

The film is a drama with an idea of revenge

It is aimed at 15-25 year old working class, people who are strugglers . this is because the rioters in the film are young and are in the working class. they are also unemployed or students that attend comprehensive schools. they are strugglers because they live a disadvantaged lifestyle.

Their annual income is very low because their parents might not have paid jobs or might not work at all, some even in a single parent families where the parent is living off benefits. This would also might impact disposal income because they might not be able to afford the materialistic luxuries themselves such as an Xbox, Nintendo ds etc. or will not have the advantage of going out some place nice or enjoyable such as the cinema or restaurants. They also cannot afford good clothing, so they may wear the same clothes over and over again.

They also live in an estates full of tall building blocks or crowded houses or apartments.

Because of these elements the audience may not have strong goals or any confidence like succeeders which will lead them to having an unhealthy lifestyle of drinking, hanging around friends all the time having no career or aspirations, eating unhealthily, being engaged with technology and might even participate in criminal activities.